Top three enrollment mistakes to avoid

Enhance your enrollment process with quick takeaways from our experts

September 25, 2024
Watch Kaleb Unverfehrt, Colonial Life VP of Enrollment Strategies and Solutions, explore the three mistakes every business should avoid when it comes to crafting a successful enrollment strategy.

Mistake 1: 

Not having the right communication strategy

Benefits aren't a one-size-fits-all deal, so we shouldn’t talk about them as if they were. To combat gaps in understanding and the resulting flood of questions to HR, offer different ways to communicate, like email, postcards, online portals and in-person events.

It's also important to keep the lines of communication about benefits open year-round, not just during enrollment season. Keep communications coming often to make sure you're reaching each employee in the way that's best for them.

Mistake 2: 

Not utilizing technology tools and solutions

Enrollment season isn't the time for HR to be going on a paper chase. Create a smoother enrollment process with tech-savvy solutions.

In 2024, more than 80% of employees said they would prefer to enroll in their benefits online. Using a platform that's easy to navigate and understand will help streamline the HR process, make it easier for employees to enroll in their benefits and reduce the amount of manual tasks HR has to tackle.

Mistake 3:

Going it alone without engaging experts in the space

Don't tackle enrollment on your own—team up with the experts! Reach out to your carrier for tips on refining your enrollment strategy. They're your gateway to top-notch benefit consultants and the latest tools that can streamline your process from start to finish. With their expert insights, you can dodge potential pitfalls, enhance solutions and elevate employee engagement and satisfaction.

Your best enrollment starts by diversifying your communication methods, embracing technology and partnering with experts to tailor your strategy and enhance engagement.