In 2003, we entered a partnership with the University of South Carolina Athletics Department giving us naming rights to Colonial Life Arena, the university’s sports and entertainment facility in downtown Columbia, South Carolina.

Colonial Life Arena has a seating capacity of 18,600 and is the home court for the university’s men’s and women’s basketball teams. In addition, the facility hosts some of the world’s top entertainers and family-oriented shows each year.

The partnership allows our name to be showcased on one of the city’s biggest landmarks and guarantees an annual financial contribution to the university’s athletics department. We’re proud to help provide this type of venue for our home city.