Customer success story

Ramp up employee engagement with benefits

We filled in gaps in benefits education, streamlined administrative processes, and delivered 1-to-1 benefits counseling for hundreds of employees across multiple work sites and shifts.

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Company profile

Utility industry
500+ employees
30 locations across 4 states

Challenge

Complex enrollment needs amplified by global pandemic
Gaps in employee education and understanding of benefits
Administrative time spent managing benefits program

Solution

Colonial Life paired people with effortless technology to deliver a 100% virtual enrollment experience focused on personalized benefits communication and education to increase employee satisfaction and understanding of core and voluntary benefit options.

Key tactics for success

A team of local and national Colonial Life benefits experts dedicated to the simplification and management of every aspect of the enrollment
Holistic core and voluntary benefits education
Holistic focus on employee wellbeing
Flexible enrollment technology

"Working with Colonial Life is like working with one of your favorite coworkers, even though we had just met and hadn't worked together before. They put my team at ease, never got frustrated by our questions, and were proactive and solution-focused."

— HR Manager

Results

96% of employees attended a 1-to-1 benefits counseling session via co-browsing or telephonically. Flexible enrollment options and a robust communication strategy contributed to a high employee engagement rate in 1-to-1 benefits counseling.
Employees who attended enrolled in $4.5 million of core coverage and nearly 60% added voluntary benefits. When employees are educated on their benefit options holistically, they're able to make informed decisions about financial protection for their unique needs.
96% of employees were satisfied with their benefits counseling and nearly 90% said it improved their understanding of benefits. Delivering 1-to-1 benefits counseling, in ways convenient to where and how they work, plays a vital role in employee satisfaction and understanding of their benefits.