SHRM Webinar
VB: A big bang for small but mighty HR
March 20, 2024
The right benefits package may help small businesses attract and retain diverse talent.
About this webinar
Voluntary benefits enable smaller employers to offer a customized suite of financial protections, without adding more work or cost for the business. These benefits help protect workers in times of inflation and rising medical costs while driving more retention and productivity for your business. In this webinar, benefits experts from Eastbridge and Colonial Life will share the latest trends in voluntary benefits usage and how to make these programs really work — for your employees and your business’s bottom line. We’ll also talk to a Colonial Life Rock Enroll award winner and hear how they engaged employees and made their enrollment a spectacular success.
Featured speakers
Nick Rockwell
President, Eastbridge
Nick Rockwell has over 18 years of broad business experience in varying roles from sales, distribution, administration and marketing strategy development to management and training. During his four years at Eastbridge, Nick has led and delivered consulting projects for clients across insurance, non-insurance, third-party administration and technology-platform segments. Before joining Eastbridge in 2016, Nick launched and led LifeLock into the voluntary benefits market, achieving nearly 400% sales growth over two years. Because of his experience building a voluntary benefits business and having advised dozens of carriers on strategic matters, Nick has developed a reputation as a go-to resource for leaders in the voluntary market. He is a frequent speaker at industry events and webinars and also co-authors Eastbridge's monthly BenefitsPro column.
Glenis Gomez
Benefits and Compensation Leader, El Dorado Furniture
Glenis Gomez is the Benefits and Compensation Leader for El Dorado Furniture, a role she has held for the past 12 years. She has spent 20 years in the benefits field and is a 401k Certified Plan Sponsor Professional. In 2023, El Dorado Furniture won Colonial Life’s annual Rock Enroll Award, winning the category of “Best Enrollment Event.” Gomez thrives on helping employees understand their benefits. “You can really make an impact on employees when you show them that you care,” she says.
Michelle White
Vice President, Colonial Life Marketing
Michelle White is the Vice President of Marketing for Colonial Life. She leads a marketing organization that works alongside the Colonial Life sales organization to support and deliver on their growth strategy. White has been with Unum and Colonial Life for over 16 years and has previously held roles with Colonial Life leading recruitment, sales training and development, client management and retention and with Unum in finance and claims. She holds a master’s degree in business administration from the University of Connecticut and a bachelor’s degree in business administration from the University of Maine and sits on the board for Lexington School District One’s Educational Foundation and Unum’s Political Action Committee.
Voluntary benefits 101
A starter guide for busy employers without the jargon